Sports massage is a form of massage geared towards optimising muscle condition and ensuring muscle recovery. It is used by athletes to remain in peak condition despite rigorous training which makes it difficult to avoid wear and tear. It is also helpful in recovering from, as well as preventing sports-related injuries.
This is part of the reason why many sports teams and athletes now keep professional masseuses on their staff, so that they can receive regular post-workout rubdowns, which allow for faster recovery and leave you in better shape to train the following day.